Starting Your Own Fashion Business
Sandra Burke
176 pages, size: 210 x 297mm (A4)
Fully Illustrated in colour, worked examples, case studies, illustrations and photos
Price: UK £17.95, US $29.95, AUS $49.95
Buy at Amazon.co.uk
Fashion Entrepreneurship has become an essential component of this Fashion Design Series.
Fashion Entrepreneur – Starting Your Own Fashion Business outlines the entrepreneurial traits, creative and innovative techniques, and small business management skills you need to start, develop and operate a successful fashion business. The theory is presented in easy steps, enhanced with inspirational fashion illustrations, visuals, interviews and case studies from established fashion entrepreneurs in the fashion and creative industries.
Key topics include:* Opportunities in the Fashion Industries
* Market Research, and Sourcing
* Design and Production Cycle
* Sources of Finance, Small Business Accounts
* Marketing and Branding, Sales and Negotiation
* Business Plans, Project Management Skills
Fashion Entrepreneur is used internationally on fashion courses and as a self-learning program. It is an invaluable textbook for students and emerging fashion entrepreneurs.
Table of Contents: Chapter 2: Opportunities in the Fashion and Creative Industries
Chapter 3: Fashion Entrepreneurs' Traits
Chapter 4: Networking
Chapter 5: Competitive Advantage
Chapter 6: Business Plans
Chapter 7: Starting Your Own Business
Chapter 8: Market Research click to view (72kb)
Chapter 10: Sales and Negotiation
Chapter 11: Design and Production Cycle
Chapter 12: Sources of Finance
Chapter 13: Small Business Accounts
Chapter 14: Project Management Skills
Author's note:
During my lecture tours to universities around the world, I am constantly impressed by the number of students I meet who are bursting with innovative ideas and creative designs, and eager to start their own fashion businesses. But, the questions is, 'Can they translate these creative designs into marketable products?' and, further, 'How can they sell their products?'
To bridge the gap between design fantasy and commercial reality, they need entrepreneurial vision to identify opportunities and small business management skills to develop, plan and control their businesses.
It is encouraging to see that there are an increasing number of fashion schools and universities starting to offer modules and papers in fashion enterprise which outline the basic business skills - how to produce a business plan and how to start a business.
Fashion Entrepreneur - Starting Your Own Fashion Business aims to support these courses with the theory and practical application of fashion entrepreneurship and small business management, together with case studies of successful fashion entrepreneurs. As a text book and self-learning guide, this book progressively takes you through the key steps required to start and develop your own business.
The fashion and creative industries are challenging and competitive, so it is essential to be well equipped with a 'portfolio of entrepreneurial skills'. I hope this book will inspire you to develop your creative and innovative talents into marketable products, to develop a successful business and direct you on the 'fast track' to riches. You will need to be totally dedicated, believe in your own judgement, and have a great deal of chutzpah! I wish you every success in the world of fashion.
Sandra Burke
M.Des RCA
(Master of Design, Royal College of Art)
