160 pages, size: 168 x 244mm
Price: UK £10.95, US $19.95, AUS $29.95
Small Business Entrepreneur is a comprehensive guide outlining the essential management skills to run a small business on a day-to-day basis. This includes developing a business plan and sources of finances.
With your head buzzing with innovative and creative ideas, welcome to the entrepreneur’s world of spotting opportunities, networking and setting up new ventures. These desirable traits are increasingly seeen as the difference between proactive businesses growing and creating wealth, and reactive businesses resisting change and ‘hanging-in there’ hoping to avoid the scrap heap.
Entrepreneurs are increasingly being acknowledged by governments as the driving force behind innovative change and job creation. In our deregulated and competitive world the small business entrepreneur can now compete on a level playing field with large corporations; it used to be ‘the big eat the small’ but now it is ‘the fast assassinate the slow’.
Business schools have responded to the demand for entrepreneurs by including entrepreneurship and business enterprise modules in many of their courses. The rationale being that when students graduate they can use these entrepreneurial skills to help establish their careers.
The growing wave of entrepreneurship made me realize there was an opportunity to write a series of books which focuses on the entrepreneur’s tools and techniques, their application, and the entrepreneur’s behaviour and traits.
This is the second book on the launch pad – Small Business Entrepreneur – which focuses on the tools and techniques the entrepreneur can use to manage a small business on a day-to-day basis.
One of the unique features of Small Business Entrepreneur is a chapter on the Staircase to Wealth which outlines how an entrepreneur can gain leverage to create wealth:
Writing the Entrepreneur series has enabled me to subdivide the key management topics into a number of stand alone books linked by the common thread of entrepreneurship. In practice, no one management topic can really stand on its own for long – at some point the entrepreneur will need to use the other management skills.
Small Business Entrepreneur includes plenty of worked examples and exercises, together with an Instructor’s Manual for lecturers using this book.