Author’s
Note
With your head buzzing with innovative and creative
ideas, welcome to the entrepreneur’s world
of spotting opportunities, networking and setting
up new ventures. These desirable traits are increasingly
seeen as the difference between proactive businesses
growing and creating wealth, and reactive businesses
resisting change and ‘hanging-in there’ hoping
to avoid the scrap heap.
Entrepreneurs are increasingly
being acknowledged by governments as the driving
force behind innovative
change and job creation. In our deregulated
and competitive world the small business entrepreneur
can now compete on a level playing field with
large corporations; it used to be ‘the
big eat the small’ but now it is ‘the
fast assassinate the slow’.
Business schools
have responded to the demand for entrepreneurs
by including entrepreneurship
and business enterprise modules in many of
their courses. The rationale being that when
students
graduate they can use these entrepreneurial
skills to help establish their careers.
The
growing wave of entrepreneurship made me realize
there was an opportunity to write
a
series of books which focuses on the entrepreneur’s
tools and techniques, their application,
and the entrepreneur’s behaviour
and traits.
This is the second book on the
launch pad – Small
Business Entrepreneur – which focuses
on the tools and techniques the entrepreneur
can
use to manage a small business on a day-to-day
basis.
One of the unique features of Small
Business Entrepreneur is a chapter on the
Staircase
to Wealth which outlines how an entrepreneur
can
gain leverage to create wealth:
Writing
the Entrepreneur series has enabled me to subdivide
the key management topics
into a
number of stand alone books linked by
the common thread of entrepreneurship. In practice,
no
one management topic can really stand
on
its own
for long – at some point the entrepreneur
will need to use the other management
skills.
Small Business Entrepreneur includes
plenty of worked examples and exercises,
together
with
an Instructor’s Manual for lecturers
using this book.
Rory Burke
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